Looking at the description it appears that it is cross stitch on 14 count white Aida.

From what company is this kit? I love cosmos and this is a beautiful picture.

As it says on the item page, the company is RTO. I have stitched some of their kits and they are gorgeous!

Hello,

This is NOT a stamped product. It's a counted cross stitch kit and it is done on 14ct. Aida fabric that is included in the kit. We do have stamped products available on our website. You can find them by click on the link to your left (under the search box) that says "Stamped Projects". That is the area of the website where we have stamped kits. Hope this helps :) Thank you!

~Kristi @ ECS

Thanks Su Pitt. I hadn't discovered / explored the Item Categories. Thanks for pointing me in the right direction.