Hello,

Are you referring the "10 count"? If so then that just means this design is stitched on 10ct. fabric. And since it's a kit, the fabric will be included in the kit itself. This counted cross stitch kit will include a 10 count color Zweigart Aida fabric, nine color woolen and acrylic yarn, one needle, one ribbon and instructions. Thank you :)

~Kristi @ ECS

The '10 count' refers to the number of stitches per inch for the fabric. In this case the fabric is woven so there would be 10 stitches per inch, giving you a design size of 6" x 6". You could do it on a higher count fabric, but the size would be smaller as there would me more stitches per inch. For example on 14 count fabric, it would be approximately 4-1/4" x 4-1/4". If you know the number of stitches in each direction for a pattern, you just divide the number of stitches by the fabric count to get the design size in inches. Hope that answers your question!