If you look at the lrft hand side if a page here at everythingcrossstitch.com
you will see a listing which reads "Stamped Projects". This one that you were looking at is indeed a counted cross stitch kit.
There are some very nice stamped designs. I hope that your friend has fun with stitching! He or she is welcome to join our cross stitch chat here. We are not employees of ECS, but a group of stitchers with different ages, abilities and experience. Hope this helps you...