This pattern is stitched on 14ct. Khaki Aida with DMC floss. The size is 196 x 244 stitches which finishes out to 14 inches x 17 1/2 inches. Can't find anything to tell me what kind of stitches are used. Hopefully someone has done a pattern by Kustom Kraft and they can help you with the stitch type.

The florals on their website were all full cross stitch, designed for 14-ct or 18-ct, and limited to 40 DMC colors. B/W printed charts. Canadian.