It looks like it is counted cross stitch.

Enlarging it, I swear it's counted. Pam

Hi there

This is a kit that word means it is a package that contains everything to finish the cross stitch that U had chosen. The package had 18 c white Aida cloth, floss, metalic threads.needle and instruction. If U need more information go to youtube.com and they will show you how to start from A to Z. This kit or any kit in cross stitch is really a treasure because it has everything except the frame. This kit is a wall hanging for its family. there is nothing printed on the fabric which it is an aida cloth in 18 as I describe it in the begging. Good luck.