Because it's a kit? Not just the pattern. That would be my guess. :)

10 ct -- that surprises me. Looks like it would too large a count for such a pretty picture

I thought the same thing on both of your replies. :)
There are other kits on sale Vcess, so I'm not sure that's the reason why this one isn't??? It falls under flowers so ....??? I really like it and would probably buy it on sale.
And, Nancye, I agree about the count. 10 seems pretty spacey for such detail. Would you suggest an 18 count for it?

Hello,

It's only Flower Patterns that are on sale this week and since this is a kit, it's not on sale :( By clicking on the "Flower Pattern Sale" link on the homepage, there should be just patterns listed there and not kits but if you find one, please let me know so we can correct it. Thank you :)

~Kristi @ ECS