This is just a kit. the word kit it means it is a package that contains everything to do for finishing the cross stitch or the picture that you had purchased. In this package there is no frame you have to purchase it separet after you buy or during working with the cross stitch. The package has fabric, needle, and floss and instruction and sometimes there is beads or buttons. Have fun.

Hello,

This product DOES include that purple frame that is shown in the picture. The kit will also have instructions on how to frame the design once it is stitched. I hope this helps answer your question :) Thank you!

~Kristi @ ECS