The manufacturer's website states 20"x14".
I am sure that this is correct and that Kristi from Customer Service will correct the size shown under the description of this item.

Hello,

I do apologize for the confusion, I am not sure why two different sizes were listed there? I checked with our distributor on this product and the finished, completed size is 16x10. Hope this helps and again, I apologize for the confusion.

~Kristi @ ECS

JUST WONDERING -- Is it possible that Dimensions is listing the finished stitched area as 16 x 10? Then adding 4" in each direction for wiggle room would mean the fabric would be 20 x 14 inches?

Hello,

That's probably where that number comes from, NancyeG :) Our distributor just has the 16x10 number listed for this product so that's what we post with our description. I am sure that the size of the fabric inside of the kit is 20x14. Thanks for clearing that up.

~Kristi @ ECS

You would think somebody would give a stitch count... :) weird. But then kits are sometimes weird. :)