You're right, this is very difficult to make out no matter where I went to look at it. I checked numerous different postings and it looks like the same photo posted everywhere that is barely legible. Only one place of all the ones I checked listed the quote stitched as follows: "Alzheimer's Golden Rules: do not argue - agree, do not reason - divert, do not shame - distract, do not lecture - reassure, do not command - ask, do not condescend - encourage, do not force - reinforce."