It's Sew Emma

Its Sew Emma is the needlework arm of Fat Quarter Shop, known for clean modern charts and stitch along friendly releases. Expect seasonal sets, alphabets, and home and quilting inspired motifs designed to display together. Many projects feature tidy borders and straightforward stitching that make them ideal for beginners and for experienced stitchers who want relaxing progress. If you enjoy organized stitch alongs and polished finishes that coordinate across a wall or tiered tray, Its Sew Emma is a smart pick.